About SafetiPin

To be the technology environment through which individuals, communities, researchers, NGOs, government, service providers, can come together to share information via crowdsourcing and act to make our cities safer.


At SafetiPin, it is our belief that safety will improve if communities and neighborhoods engage regularly on issues around safety.  We also believe that quantification of safety will help in this direction.  We believe that if there is a score, then a community or neighborhood can work to improve it and see change.  We were fortunate to have an exceptional advisory board that provided us with comments, experience and ideas to make the rubric a strong and precise tool.

We build on the knowledge that the safety audit is a valuable tool in supporting individuals and groups to collect strategic safety data to understand the environment better and advocate for change.

The choice of the name - SafetiPin

So why SafetiPin? A few reasons. The most obvious is that SafetiPin mobile safety app shows a safety audit score as a " pin " on a map. Since the score is essentially a " safety " score, it is a SafetiPin.

The second is that in India, traditionally women used the safety pin as a defence against street harassment, stalking harassment and bullying etc., especially in crowded places. A jab in the flesh with a safety pin is often an effective deterrent to the roving hand.

The third is that a safety pin is a symbol of something that holds fabric together - stops it from coming apart. Our hope is that our SafetiPin plays that role - brings together the fabric of our society.

Support for SafetiPin

We started out with belief and commitment to build this and take it to the community. Very early on our journey, before we even had clear plans, we were privileged to be supported by UK AID. They have provided every kind of support, from financial, to operational, to promotion.

The women's movement against street harassment, bullying and stalking harassment etc., proved to be very supportive. Each presentation has been constructive, with people wanting to use the mobile safety app and genuinely interested in making SafetiPin successful.

We have also received support from the Ford Foundation.

What is SafetiPin?

SafetiPin  is a map-based mobile safety app which works to make our communities and cities safer by providing safety-related information collected by users and professionally trained auditors. This maps app will always remain free for the users.

SafetiPin builds on the premise that community participation and engagement will make our cities safer. Users can set up " Circles of Interest ", which could be their own neighborhood, a place of work, or a place where a loved one stays. Any post through the mobile safety app in any of these circles, will show up on a Wall tagged for that circle.

A post can be a safety audit, a place, harassment or a hazard or even a Feeling. Users can agree to posts, put up their own comments, and even post it on Facebook. We hope that SafetiPin will be used for connecting individuals with the community via free crowd sourcing.

At the core of the app is the Safety Audit. It consists of a set of 9 parameters that together contribute to the perception of safety. Each audit results in a pin on the specific location where the audit was performed and also records the time and date.

How SafetiPin makes cities safer

SafetiPin provides information about infrastructure to promote safety for women and other groups, to citizens at large and important stakeholders including the government, NGO's, corporations and RWAs.

Citizens. In each of their identified " Circles of Interest " (CoI), citizens can view (and contribute) information and comments on Audits, Harassment, Hazards and Places. They can report problems such as broken lights, bad roads. They can find information such as nearby 24 hour Pharmacies, Auto stands, ATMs, and directions to them. When travelling, they can view Audits to view safe and unsafe locations, and plan their routes accordingly with the help of our GIS service.

Government. We will provide information to public service providers (such as the PWD) with access to information from the app such as non-functioning streetlights, to help them improve their level of service. Harassment information can be used by the police to ensure better patrolling. We plan to use audit scores for advocacy.

NGO's. SafetiPin mobile safety app can be used as a tool by NGO's and others working at the grassroots level in lower income areas for advocacy.

RWAs. SafetiPin will allow RWAs to directly connect member complaints with the appropriate service provider within the RWA. This will help track level of service and hence improvement of amenities.

Corporations. Companies can use SafetiPin to extend safety outside the workplace, by providing information and providing recommendations to employees on transport, places to stay, and even planning routes based on employee locations with the help of our GIS service.


Dr. Kalpana Viswanath

Dr. Kalpana Viswanath is a researcher who has been working on issues of violence against women and safer cities for women for over 20 years. She has led research studies on violence against women in public spaces in the city.

She spearheaded the Safe Delhi for Women safety campaign led by Jagori since 2005 and led the research work that included conducting women's safety audits and surveys. She has been involved with UN Habitat, UN Women and Plan International in planning safe city programs. She has also provided technical support to safe city for women programs in Cambodia, Pakistan, Kerala, Mumbai and Kolkata. She is the Chair of the International Advisory Committee of Women in Cities International and is on the Advisory Group for the second State of Asian cities report to be brought out by ESCAP and UN Habitat. She has published widely.


Ashish Basu

Mr. Ashish Basu is an entrepreneur with interests in education and mobile technologies.

Earlier, he was President, NIIT. In this capacity he led new business ventures for NIIT including providing oversight to new acquisitions and joint ventures. He set up NIITs global learning solutions business in the early nineties, providing services to many leading US and UK companies. He was a member of the board of several NIIT companies and ventures including ElementK, Evolv, NIIT Institute of Process Excellence, NIIT USA Inc, and NIIT UK. He has been a member of government task forces in elearning and curriculum development, and has been a speaker at various conferences in India, USA, UK, Singapore and Peru on Learning Design and Development. He is an alumnus of IIM Bangalore and IIT Mumbai.


Barbara Holtmann

Barbara has developed a systems model and methodology that enables clarity of purpose where there are many diverse stakeholder views and inputs into a particular setting. Her process highlights issues essential to sustainability and provides a platform for more effective planning and goal setting. Over the past 18 years Barbara has worked with complex problems in the private sector, in an NGO, in national Government and in the national Council for Scientific and Industrial Research (CSIR). Since the beginning of 2010 she has consulted to government, NGOs, the private sector, donors and international agencies, using her methodology to model " what it looks like when it's fixed ". Working with clients and partners including UN Women, UN Habitat, SAPS, Public Service Commission, Open Society Institute, Khulisa Social Solutions, Joburg City, Johannesburg Child Welfare, Da Vinci Seed, KfW Development Bank, loveLife and Bluprints, she facilitates strategies in diverse fields aligned to matters of community safety, women's safety, enterprise development, sustainability, organizational development, monitoring and evaluation of policies, child development, youth intervention programmes, CSI and ED programmes.

Barbara has developed a software application that serves as a management tool, demonstrating the outcomes of her facilitated process. This tool enables the management of stakeholder collaborations, provides a benchmark score for the current status of the system, allows for easy simulation to test the impact of intended interventions and acts as a framework for the assessment of progress towards agreed outcomes, as well as early indication of both blockages and unexpected opportunities. In 2010 Price Waterhouse Coopers published Barbara's book " What it looks like when it's fixed " as a methodological tool for resolving complex problems. She is widely published, including most recently in 2012 a chapter in Building Inclusive Cities, edited by Whitzman et al, published by Routledge (London).


Carolyn Whitzman

Dr. Carolyn Whitzman is Associate Professor in Urban Planning at the University of Melbourne. She is the lead editor of Building Inclusive Cities: Women's Safety and the Right to the City (Earthscan, 2012), author of Suburb, Slum, Urban Village: Transformations in a Toronto Neighbourhood 1875-2002 (University of British Columbia Press, 2009) and The Handbook of Community Safety, Gender, and Violence Prevention: practical planning tools (Earthscan, 2008), and the co-author of Safe Cities: guidelines for planning, design, and management (Van Nostrand Reinhold, 1995). Previously, she worked for the City of Toronto on healthy city initiatives. Dr. Whitzman has an international reputation for her work on the prevention of violence. Current research interests include: the policy implications of planning for healthy and equitable cities in a national and international context, planning interventions to increase independent mobility for children, and the development of participatory planning tools with women, children, and people with disability.

Email: whitzman@unimelb.edu.au


Kathryn Travers

Kathryn is currently the Acting Executive Director and leads the development, management and coordination of international programmes and projects administrated by WICI. She is responsible for providing technical feedback and support throughout all phases of programme/project administration, including acting as the link between donors, implementation partners, expert consultants and other relevant parties.

Kathryn has and continues to represent WICI in various international conferences, workshops and expert group meetings on topics related to the safety of women and girls, and gender equality and inclusion in urban environments. Kathryn has also contributed to the development of several research reports including the recent report Adolescent Girls' Views on Safety in the City (2013) and Gender and Essential Services in Low-Income Communities (2011) and the UN Habitat publication Safety Audits: What Works. She was also a co-organizer of the Third International Conference on Women's Safety in Delhi in 2010.


Nicholas George

Nicholas George is a technocrat and Entrepreneur. He has always led teams that have developed solutions at the cutting edge of technology, and is today involved in designing solutions involving mobile technologies and social media.

He is the promoter and CEO of Greenclouds which provides end-to-end technology solutions for schools. Nicholas has been a Senior Partner with People Facet. Earlier Nicholas was Sr VP at NIIT where he headed the technology and services division of NIITs Knowledge Solutions Business.

He is an alumnus of XLRI, Jamshedpur and Loyola Chennai


Rajnikant Rao

Raju is an entrepreneur in the fields of education and IT. He has been directly involved in technology through his entrepreneural ventures and remains an avid programmer today. He has recently published a book ‘Conversations with an Ajaxian’ published by McGraw Hill India. He is presently involved in developing learning frameworks on mobile technologies.

By education background he is an engineer from Mumbai University and completed his MBA from IIM- Bengaluru. He started his career in the year 1983. He began his career with NIIT when Instructional Design became his first passion. Over the years he has developed self-learning audio-based Learning courses called Talking Books, taken guest lectures at his Alma Mater, co-founded an IT company and created a franchise-based Personality Development program for children.


Sara Ortiz Escalante

Sara Ortiz Escalante is an activist and a feminist researcher. She focuses her work on gender equity, urban planning and women’s safety. Since 2009, she has been working with Col•lectiu Punt 6, a group of feminist planners, architects and activists in Barcelona interested in rethinking cities, neighborhoods and the built environment in order to eliminate discrimination and include a gender perspective in local planning. The group started working in response to a new law approved in 2004 in Catalonia, the Neighborhood Law, which mandated cities to promote gender equity in the use of public space and facilities. The main activities of Punt 6 since then have been: research, participatory processes, training and capacity building, women’s activism and advocacy, consultancy projects and co-development.

Sara has worked in El Salvador, Mexico, the United States and Spain. As a consultant, she has conducted gender audits, equity plans and training on gender violence prevention with diverse audiences. She is also part of the International Advisory Council of Women’s in Cities International. She has co-authored journals articles and book chapters, among them:

Ortiz Escalante, Sara and Elizabeth L. Sweet (2012) Migrant Women’s Safety, in Whitzman, C. (ed.) Building Inclusive Cities: women’s safety and the right to public space. Earthscan: London UK, and Sweet, Elizabeth L. and Ortiz Escalante, Sara. (2010) Planning Responds to Gender Violence: Evidences from Spain, Mexico and the U.S. Journal of Urban Studies, Vol. 47 (10), pp. 2129-2147, Sept 2010.


Sohail Husain

Dr Sohail Husain is Director of Analytica Consulting, a UK-based provider of research and advocacy services on community safety, violence reduction and justice reform. He has completed assignments in many parts of the world for national governments and international agencies to promote effective action, develop resources and tools, support project design and implementation, and to undertake evaluations. Recent work has been focused on gender-based violence and women’s empowerment. He was lead evaluator of the UN Trust Fund-funded Gender Inclusive Cities Programme (with projects in Argentina, India, Russia and Tanzania) from 2009-11 and Senior Evaluation Adviser to UN Women’s Safe Cities Global Initiative (with projects in Ecuador, Egypt, India, Papua New Guinea and Rwanda) from 2010-12. Both these programmes included projects in Delhi and he is currently Evaluation Director for of the Madhya Pradesh Safe Cities Programme being implemented in Bhopal, Indore, Gwalior and Jabalpur.


Suneeta Dhar

Suneeta Dhar is the Director of JAGORI, a Women’s Resource Centre based in New Delhi. Jagori works with a diverse group of women living on the margins of society, in both the urban and rural areas of the country. Focusing on women’s safety and their inclusion in governance, leadership development and strengthening their collectives and institutions, Jagori uses creative communications and educational strategies. Suneeta has over three decades of experience on women’s rights, combining action research and gender mainstreaming processes with community-led initiatives and policy advocacy efforts. Programmatic areas of work include gender and urbanization, education and ending violence against women.

She has worked with both civil society organizations in India and the United Nations Development Fund for Women (UNIFEM) at the South Asia and New York offices. Active in the women’s movement, she is one of the Founding Directors of the South Asia Women’s Fund, a core group member of the South Asian Network of Gender Activists and Trainers (SANGAT), a member of the Institutional Ethics Review Board (IERB) at JNU and serves on the boards of select NGOs in the country. She holds a post graduate degree from the Tata Institute of Social Sciences, Mumbai and has been awarded the Fulbright and Advocacy International Institute Fellowships. For more details see: www.jagori.org


Track your loved ones to know they are safe!

SafetiPin has a robust personal safety tracker feature to act as your personal guardian. The SafetiPin GPS navigation app lets you tract a person who has turned his/her Track Me button on. You can trace their movement on a map and find their exact GPS location to be able to provide them swift help in case of crisis.

How it works

The SafetiPin mobile app's GIS mapping service contains location based tracking feature, enabling people with SafetiPin installed to track you when you want.

Set up the Tracker
  • Select Menu, and then Settings.
  • Select the + on the Emergency and Tracking line
  • Select Add Contact
  • Enter a name for the person who will be able to track you. Enter their email address (the one they have registered with on SafetiPin) and their phone number
  • Unselect the Tracking or Emergency option
  • Add more people the same way
Set up a tracked session
  • Select Menu and then the Track Me button (which will grey out)
  • Do the same thing to turn it off (button will be white again)
Track someone
  • Select Menu and then the Track button
  • From the drop down on the top of the Track screen, select the person name
  • If the person has turned their Track Me button on, you will see their movement on a map
  • Touch a pin on the map to see what time they were there (only past hour)


Compare the safety score of your neighbourhood with others!

If you are moving into a new locality or simply visiting a new place, its better you know what's the safety score of that locality or place, vis-a-vis that of the other places. You will now have a ready reckoner to help you judge the state of public infrastructure and personal vulnerability to crime in a new locality or a place.

SafetiPin safety app's safety score is all about information on personal vulnerability to crime in every pocket of your city, along with infrastructure and basic amenities available in a place. At the core of the safety app is the Safety Audit. Safety Audits are conducted on the basis of a set of 9 parameters that together contribute to the perception of safety:

  • Lighting in the Area
  • Openess of the Area
  • Visibility in the Area
  • People Density
  • Security
  • Walk Path
  • Transpotation in the Area
  • Gender Diversity in the Area
  • Feeling

Each audit results in a pin on the specific location where the audit was performed and also records the time and date for your reference.

SafetiPin safety app is recognized as one of the most innovative safety apps, and SafetyScore aims at giving information to citizens about true state of safety and development in an area.

The mobile app has been conceptualized on citizen-centric safety issues to enable targeted problem solving via advocacy and community engagement.

Heat maps are certainly in fashion these days, showing us every kind of map based information like the most popular places for eating, drinking, sightseeing, and pretty much anything that can be tracked.Sum of them are really very useful and some not so useful. SafetiPin heat map for your city's safe and unsafe clusters show the safest locations and routes in your city. Green color in the heatmap is for safe, amber for less safe, and red for unsafe.

The SafetiPin safety app's Heat Map mapping application accommodates multiple map layers containing useful safety related information. You can view the list of the contents of the GPS navigation app, turn on and off the layers according to your need, and examine the symbols for layers.


Locate nearby places of interest with their safety information and directions

SafetiPin lets you search for useful establishments nearby. The search results include important safety information and directions. The results display a neatly stacked list of nearby places of interest with alternate routes to these locations.

SafetiPin lets you find nearby 24 hour pharmacies, hospitals, banks, filling stations, restaurants, hotels, theaters, and more quickly. The locate feature facilitates you in case of any emergency by finding establishments with safety information and safest routes to those. This is very crucial for your personal safety. When travelling, you can refer safety audit details to view safe and unsafe locations, and plan your routes accordingly with the help of our GIS service.

SafetiPin uses your current location as a starting point to show nearby points of interest. On the basis of your current location it gives you a list of different types of establishments around you. Tap on a category of your interest and it returns a list of those that are nearby. Make a selection, and SafetiPin shows you a map with the route to your selection, as well as contact information.

Do check the SafetiPin "Locate" feature the next time you use SafetiPin mobile app. It's easy, fun and useful!

Get Involved:

How you can help us make your City Safer

Make your city safer - report what you see and feel!
Record places, harassments, hazards and audits in a fun way and do your bit!

SafetiPin is an outcome of Collaboration of activism, audits and analysis. SafetiPin empowers people through crowdsourcing to get involved, and stand up to say "no more". This conceptual and technological breakthrough combines Activism, Audits and story-telling to push for social change. SafetiPin brings personal safety related issues like street harassment, bullying and safety hazards etc. to the forefront, to effectively deal with those.

SafetiPin has developed and pioneered the use of extensive and rubric-based Safety Audit process as a problem-solving tool for communities that are interested in more effective intervention in street harassment and similar safety concerns. The SafetiPin mobile application is an advance Safety Audit tool used by interdisciplinary groups and street harassment advocacy organizations to further their common goals of enhancing safety and ensuring accountability when intervening in cases such as street harassment and bullying. Its premise is that we need community participation to make our cities safer.

Why we need your support

This conceptual and technological breakthrough involves Activism, Audits and Advocacy to push for social change. We need your support to help people live safer and confident lives, free from all kind of violence, aggression and other safety hazards.

Let's share safety related information! It's as easy and as fun as updating your status!